Genesis Minerals Launches “Long Ore” Strategy Ahead of Leonora Restart
Konrad Forrest
4 August 2025 | Perth, WA – Genesis Minerals (ASX:GMD) has today unveiled its “Long Ore” growth strategy during the Diggers & Dealers 2025 conference, outlining a clear roadmap toward becoming Australia’s next mid-tier gold producer.
At the centre of the plan is the restart of operations at Leonora, where Genesis is executing a multi-stage transformation to consolidate and grow gold production across the region.
🔹 Key Highlights from the “Long Ore” Strategy:
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Production Restart on Track: Operations expected to recommence in mid-2026.
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Large-Scale Growth Plan: Targeting ~250koz annual production in the medium term.
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300,000m Drill Program: One of Australia’s largest, focused on mine life extension and resource growth.
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Substantial Resource Base: ~15.5Moz gold inventory, with 3.5Moz in Reserves and 3.8Moz in M&I.
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Multiple Feed Sources: Including Admiral, Orient Well, Ulysses, Puzzle, Tower Hill, and the recently acquired Laverton assets.
Managing Director Raleigh Finlayson said:
“This is more than a restart — it’s a reimagination of Leonora’s gold potential. ‘Long Ore’ reflects our commitment to consistent, long-term growth supported by quality ounces.”
Genesis is advancing open pit and underground approvals across multiple deposits and has commenced infrastructure upgrades including shaft refurbishment, a new paste plant, and ventilation raises.
With a strong balance sheet, robust reserves, and infrastructure already in place, Genesis is positioned to deliver long-life, high-margin gold production in the heart of the Eastern Goldfields.